5 reasons to get a social media strategy

If you want to get ahead in your market and set yourself apart from the competition, a solid social media strategy is a must for meeting and exceeding sales goals for 2020 and beyond. More than anything, your business can no longer afford not to have one! A social media strategy is vital to the success of your business and here’s why:

It builds brand recognition and authenticity

 Having a strong, consistent voice across your social channels will help improve compliance, establish trust, and create built-in brand ambassadors. Your social media presence is an opportunity to show your customers who you are, as well as what you stand for. After all, consumers are more likely to support a brand whose culture and values align with their own. With a good strategy, you can create a loyal fan base that’s proud to support your company and champion your products. 

It helps you target your demographic directly 

Using targeted keywords or phrasing can help you engage directly with the individuals you’re most likely to sell to. Take advantage of software, like SentiOne, that lets you learn more about your audience by performing market research and monitoring keywords across platforms. The best way to sell to your audience is by understanding everything you can about who they are, where they’re from, and the type of content they respond to. 

It keeps you relevant 

Look - it’s no longer trendy to be the only business without a Facebook page! It may seem counterintuitive, but an online presence is actually a great way to drive in-person sales. The fact of the matter is that if you’re not online, your customers will focus their attention on your competitors that are. It doesn’t matter if you have the most likes; it’s how you use them. Offer your followers special deals, sneak peeks, or other perks that keep them engaged and wanting more.

It broadens your engagement 

A picture may be worth a thousand words, but Twitter only allows 280. With social, it’s not always about what you say, but which platform you use to say it. Instead of telling prospective customers why they should choose you, show them! In addition to engaging across platforms, having content that your followers want to share means you get your message that much further.

It helps your business grow on your terms 

Whether you want to increase brand awareness, drive in-person sales, improve your ROI, or create a dedicated fan base, there’s a social media strategy for that! Successfully using social media means crafting a plan that’s catered toward your business and its unique goals.