5 ways to use video to grow your business

If a picture is worth a thousand words, a video must be worth a small fortune! Though we have yet to figure out the conversion rate from words to dollars, it’s hard to debate the efficacy of an engaging video and its ability to generate new clients. In fact, B2B and B2C marketers all over the world named video as one of the top three most effective social media marketing tactics. A well done, creative video has the ability to attract clients who may not otherwise engage with your brand. Video marketing is the future, and your business could be suffering if you’re still behind! Why?

Video makes your brand memorable.

Have you ever tried to talk to someone while they’re transfixed by a TV? There’s just something about moving pictures that seem to captivate people…and if your brand is the thing they can’t look away from, even better! Creating a video helps your audience get to know your company, your message, and your values. It engages your audience and boosts brand recognition in a way that text and photos can’t. 

Mobile customers like videos.

Research shows that mobile customers are the ones to please! Roughly 80% of internet users own smartphones. More often than not, they’re visiting websites and social media from that little computer in their pocket. Over 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute. Believe it. 

Video is versatile across multiple platforms.

Video can tell stories and depict information in a way that words and photos can’t. It can also be used in different ways across a variety of channels like social media, your website, and even on television. Depending on your company’s needs, video can provide many options for business growth, including customer testimonials; product demos; information about your company; how to’s; virtual tours; and much more!

In email marketing, people respond to video. 

Using the word “video” in an email subject line boosts open rates by 19%, CTR (click-through) rates by 65%, and reduces unsubscribes by 26%. Pretty hard to debate those statistics! 

Video generates buzz.

There’s a reason why movies and TV shows have trailers: to get people interested! If you have a new product coming out, a video can be a great way to announce it. Reaching out to current and prospective clients in a video can also be a great way to get people talking-and prevent your company from becoming stale.