Higher education can be difficult to navigate. In fact, just figuring out the right program can be one of the most difficult parts.
As a response to increased online classes during the pandemic, Pearson Pathways offered lifelong learners the opportunity to compare and apply to virtual programs with no fees.
My role on this project involved brand development, site map creation, QA testing, and content management in Adobe Experience Manager (AEM). I also created a conversation guide for the Pathways Navigators, the team that worked directly with learners to match them with the right program.
Our Navigators are experts in everything Pathways—thanks to my help. I created a conversation guide to give them the tools to answer virtually any question that learners could think of.
Navigators Guide
University of North Dakota Program Profiles
