Let’s be honest: most people don’t have the best relationship with their dentist.

DECA set out to change that—with my help.

“We’re not in the dental business serving people, we’re in the people business serving dentistry.

DECA Dental’s mission is to put smiles on the faces of the hundreds of patients –“guests” – who visit their offices daily.

With their mission in mind, I set out to put smiles on the faces of everyone who visited their blog. Striking the right balance was paramount to establishing trust and providing education while still elevating the unique brand voice.

Tap the photos to read each blog post

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