The best part of content management for VCA Animal Hospitals?

Editing adorable animal photos all day.

46 states
1,000+ hospitals
2 copy managers

One of whom was me. If you’ve visited a VCA website, including your local hospital, you’ve seen my work—not that you’d know it! My first job was all about anonymity, aka working quietly behind the scenes to make everyone else (and their website) look good. We managed the content, images, videos, and everything you see for every hospital’s website using Sitecore.

Boarding & Grooming Websites

Originally, each VCA Animal Hospital had a single page devoted to each service they offer.

We heard from hospitals that offer expansive boarding and grooming services that their clients needed more.

So, we created microsite templates filled with stock photos and default content that were relevant to all 45 hospitals and their array of offerings.

Hospitals could also submit their photos and content, which I migrated from their old websites to our platform on Sitecore.

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Product descriptions & content toolkit
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Video scripts