When I started at Wayfair, product descriptions were a new initiative, so we figured things out as we went along…that is until the Product Feature Encyclopedia was born.

Working in 2-week sprints, I managed a team of 5 to create a scalable content framework for new and existing members of our team. The PFE provides start-to-finish guidance for writing product descriptions, including the must-haves for each furniture category, how to talk about style, and the significance of materials, patterns, and structural design elements.

Then, I realized the PFE would need to be changed and updated over time. Adding content was pretty involved, so I created a Style Guide to make it easy to research, create, and format new pages.